If we are playing within B2C sector, you can see lot of opportunities to maximize your effectivity to attract potential customers. We all know most people use mobile device to access internet. The growth of mobile has been very good in recent years and a lot of brand change their main focus to mobile.
Nowadays, a strong mobile presence can make your strategy well-driven and effective. Engaging your audience personally is now a trend. You can easily convert your target audience into valuable customers.
The question is how you can maximize mobile marketing in B2C sector? When you build your own marketing strategy, there are some points you should apply to maximize the effectivity.
1. Social Media Marketing
Social media platforms are important, especially to engage with the users. Our audience play social media daily, and it is the best way to reach them and deliver our message. Twitter for example, can be a customer service channel to manage complains and engage personal user. While Facebook can be used as daily newsletter. Putting the ads on Instagram, Facebook or other media channels is effective because we can set the targeting such as age, location and interest. Engaging with the channels our audience use daily, is important.
2. Optimal User Experience
When you develop the content for mobile interest, make sure that your content can optimize user experience for your audience. User Experience is important to create better engagement with your audience, they believe with your brand and feel comfort to use it. It can be font, friendly color, design, etc.
3. Mobile Friendly Email
Spreading an email is easy, but make it mobile friendly is not that easy. We should do a preview test before mass-delivering it. The email template should be appropriate on mobile, easy to read on a small screen and items that are optimized for touch screen.
Advance technology makes advertising is smarter than before. You can set your target based on specific GPS, specific interest, hobby, gender, operating system, prime time, etc. It gives you more opportunity to deliver your message effectively. Some latest version of advertising such as native advertising can help you get a better target.
5. Responsive Design
Responsive website design is an important element. Desktop and mobile friendly are important elements in the website. The website should be comfort for the user to read and do some actions. The speed of reloading, the responsive images and videos, icons should be considered well.
Content is everything. In mobile marketing, you should create a relevant content so people will notice your content well. Personalizing your content and delivering through the right channel will boost your result well.
Those points above are things you should consider to effectively engage users on mobile and help generate sales for your brand. Sometimes you may choose all the points to be considered, but it depends on what you need. Please remember, you should make some good steps to run your campaign. Be wise to prioritize.