In this era of technology, it is getting easier and easier to find options. When consumers want to buy something, they can simply go to search…
As we all probably heard, there are two groups of consumers that grow really fast these days: millennials and Gen Z. Even though they are young,…
The rapid innovation in technology is already looking like it’s impossible to keep up with. This advanced progress has been giving a highly evident impact to…
It is already well-known that one of the ways to successfully grab audience’s attention is being mobile-friendly. However, this can lead misperception and make us focus…
As we may or may not notice, technology already changes the way we work nowadays. Technology builds an easier way for us to interact with people…
Our APAC team recently participated at India’s largest digital event ad:tech New Delhi on 8th & 9th March at Leela Kempinski Gurugram. The event covered back…
In the last few years, the term ‘big data’ is quite a talk in marketing field. However, what is big data actually? It is a collection…
In this era of advanced technology, we already shift to smartphone to do most of our digital activities. We go to our phone to check emails,…
As a marketer, your dream is obviously everyone knows and uses your product. However, this is almost impossible to achieve because different segment also has different…
Maintaining a luxury brand can be a little bit tricky considering their niche position and exclusive products. What is applicable for a more mass brand might…