Content Marketing Strategy with Effective Budget

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Implementing content marketing is a quite popular strategy among brands lately. In the past few years, content marketing has become one of the most effective strategies to develop their business. In fact, content marketing is considered to have better conversion rate than other strategies.

Content Marketing uses related and beneficial contents for the audience to establish quality relationship them. Content marketing generates better quality traffics and loyal audiences as well. These are 4 tips to start your own content marketing with an effective budget:

1. Identify Effective and Relevant Content

In content marketing flow, many different contents are produced. Nonetheless, the brand needs to choose and distribute the right contents. Blog, video, slideshow, infographic, animation, image, are few samples of content types. Keep in mind we need to select what is accessible to the target audiences. As an example, for generation Z, the most popular social media among them is Youtube. Therefore, video content needs to be accounted in reaching them out.

2. Quality Content

In Content Marketing, the priority is focused on quality more than quantity. If you compare 90 articles with bad content versus 45 articles with more value and insight for audiences, it surely will display different outcomes. The objective of content marketing is to have engagement with the target audience through a deep and insightful content which resulted in audience putting more trust in the product and simultaneously become loyal consumers of the brand.

3. Optimize Your Content

How can we optimize produced contents? Keywords that are frequently searched by the audience is one of the methods. Other than that, following the current trend can be another power for content marketing.

Making editorial draft plan is crucial for the brand. A few different ideas could be developed into a paragraph, and then a story. Hence, for every content created will have a unique outline.

4. Distribute in The Right Channel

It is required to distribute content marketing in the right channels. Social media is beneficial in sharing produced contents. Regarding ad-format, one of the most suitable format to distribute marketing contents are Native advertising. A native ad is capable of distributing contents to relevant publishers with the right audience interests.

The strategies above could be good tips for brands who are currently developing their business through content marketing. With limited resources, brands will be able to maximize their marketing ROI.

Source: business2community

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Creative Communication Intelligence at FreakOut dewina Indonesia

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