In this era of technology, it is getting easier and easier to find options. When consumers want to buy something, they can simply go to search engine to find the desired products. From the results, the consumers can choose several choices that catch their attention, go to the websites of those options, and decide which one that feels convincing enough for them to purchase.
When you scrutinise this decision process, it turns out that the main basis of consumer choice is trust. The audiences read all information about a product on the internet and then conclude that it is the best for them. This already shows that they put trust on the brand.
Although it sounds very simple, many company websites have failed to build their consumer trust. Many websites still serve as a catalogue of their products in a hard-selling way and don’t truly put values that can make potential consumers feel benefited by the company. This is why in many cases, websites don’t result in sales. The audience doesn’t have enough relevant information, and when this happens, it is difficult for them to trust the brand.
In principle, there are three stages of building trust. First, trust in the internet and website. Second, trust in the information displayed, and lastly, trust in delivery fulfillment and service. These three steps are critical for the success of your brand. Let’s take a step back and review all the stages.
When your potential buyers already use internet to be their source of information before buying something, they have put their trust on the internet. You don’t really need to worry about this because today, most consumers already go to the internet to find any kind of information they need. Now you have to put your concern on your website.
Does the website have what it takes to win your audience trust? Your effort should cover all aspects of your page, from security, privacy, and credibility. Is the data your consumers input to your website safe? The answer can create a huge difference in consumer decision.
You also need to pay attention on information provided on your page. Is it reliable and useful for people who read the information? Additional information such as reviews from real users or even comparison between several products can help to increase the image the product. Your audience would find that you provide a fair information for them and not merely try to sell your product.
Other than these things, what’s more important is how you put your promises of service beyond anything else. Even with convincing presentation, if you can’t deliver your promises to the audience right, your consumers would feel betrayed because at certain point, they have put their expectations in you. Otherwise, if you succeed, you’ll also win consumers loyalty.